Digital and playful without being geeky
Plane.edu.au was a gamified professional development application for educators that placed an emphasis on using tech in the classroom. The identity needed to feel digital+playful without straying into a toylike atmosphere. This secondary icon heavily references 8-bit video game graphics — a throwback look being familiar to teachers in the 30+ age group that weren’t necessarily technophiles.
This secondary mark is all about the view from above — looking at the big picture is where education administrators spend there time.
This project also required the creation of award badges for users as they progressed through the system.