Digital and playful without being geeky was a gamified professional development application for educators that placed an emphasis on using tech in the classroom. The identity needed to feel digital+playful without straying into a toylike atmosphere. This secondary icon heavily references 8-bit video game graphics — a throwback look being familiar to teachers in the 30+ age group that weren’t necessarily technophiles.

This secondary mark is all about the view from above — looking at the big picture is where education administrators spend there time.

Plane Badges

This project also required the creation of award badges for users as they progressed through the system.