The CoMo Realty mark was an opportunity to establish a new look and feel for an industry.
Graphically, this mark reflects how looking at homes has changed so much in the last decade. The ability to search online, look at locations on a map and gather data before even talking to a realtor is common in the home buying experience.
Furthermore, knowing that a realtor has a great website that makes those kinds of searches easy is a sales asset.
The type was chosen for that friendly and distinctive leaning slab serif “M”.